CASE STUDY: Engaging channel partners with gamification and learning

To improve sales and boost growth, a global technology company recognised the need to strategically engage its channel partners to increase product knowledge and strengthen their relationship.

Learn how BIW's gamification and learning solutions created a dynamic partner portal to help engage users for training and sales.

Challenge

A global technology company wanted to maintain, gain and win back channel partners by providing learning and a way to improve knowledge retention. The goal was to influence partner behaviour and ultimately boost growth and sales.

Solution

The company chose BI WORLDWIDE’s gamification division, Bunchball®, along with BIW’s learning solutions group, to create a dynamic and vivid partner portal. The portal was designed to engage users in the training, the story, and the products, to increase visibility and ultimately sales. They also used the Bunchball Go mobile gamification platform to quickly deploy a companion app to their loyalty programs, allowing partners to participate anywhere in the world on any device.

Earning award points through BIW’s Rewards Marketplace served as a powerful motivator for a diverse channel partner base.

Results

Channel partners in 82 countries are participating in the program
In less than 90 days, the user base grew by over 350 members per day
Membership has grown to nearly 7,000 members

Within 90 days, the program membership was increasing by over 350 per day, quickly reaching 7000 members. These users regularly engage in a non-mandatory training program environment and are averaging 11 courses per user. Channel partners in 82 countries around the world are consuming valuable training and sales content, all while earning award points to reinforce their efforts.